Conversion Landing Page for Cozy Environment
$1000
3 days
Business Shift to B2B
While designers focus on grids and whitespace, we handle conversion and logic. If an interface doesn't make money, it's just digital waste, no matter how good it looks.
In our project for Cozy Environment, the goal was to transform a retail vendor into a B2B supplier for HoReCa.
Given: the manufacturer is scaling to enter the B2B market.
Problem: no website, no reputation in the professional field, sales only through marketplaces.
Goal: a landing page that generates leads
Jobs To Be Done
A B2B client isn't an impulse buyer. They have strict KPIs, timelines, and budgets. We broke down their needs using the JTBD method.
We discovered the client fits into four psychotypes:
Solutions Architecture
We implemented features to address the target audience's pain points:
A PDF presentation to justify budgets, allowing the client-side manager to advocate for the purchase to their superiors
Crash test videos as empirical evidence of quality work better than a thousand words
UX Design and Cart Removal
In B2B, the standard cart is outdated. Wholesale clients don't pay for a truckload of sofas with a credit card online. Extra clicks kill conversion.
We implemented the One-Click-Lead concept.
Instead of a purchase button, we created a contextual request. The manager receives a lead immediately with the product specification. This speeds up deal closure by 30% and eliminates human error in calculations.
The interface is designed to answer questions before they're asked:
Confirmation of direct manufacturer status (differentiates from resellers)
Tools for quick budgeting
Legal guarantees and standards (GOSTs) prominently displayed
Mobile First Adaptation
60% of B2B inquiries come from mobile devices. Decision-makers are often 'in the field,' not in the office.
A website that doesn’t work well on a smartphone means a lost client.
We developed a mobile-first design with usability as the priority: larger touch zones and instant access to contacts via the burger menu.
Technical Optimization
Google Lighthouse metrics confirm the quality of our architecture:
The site loads instantly, not losing users even with unstable mobile internet.
Outcome
The client received a steady stream of targeted leads, and we demonstrated that a systematic approach and logic in design triumph over subjective likes or dislikes.